What's More Beautiful than 2X List Size Growth?

Two years ago, we started working with a beauty brand that was revolutionising skincare. Between rebranding, strategising, and shifting the focus to personalisation and growth, we were able to work as an extension of the company's team to help fuel growth like never before!

Industry

Beauty & Cosmetics

SErvices

Email marketing strategy

Campaign setup

Flow automation setup

opt-in form setup

Platforms

CHALLENGE

SOLUTION

Our strategy was to begin building the beauty brand's email marketing presence from the ground up. We provided a full-service email marketing package, including tailored copy, branded design, and targeted SMS services. In addition, we helped this brand navigate through a complete rebrand not once-but twice.

WINS

+152%

Increase in Opt-in Rates

From January 2022 to October 2023

+80%

List Size Growth

From January 2022 to October 2023

The personal care brand had no existing email marketing in place before Kairos, making them unable to take advantage of the revenue from this untapped channel.

+38%

Increase in Attributed Email Revenue

From December 2022 to March 2023